LendingTree Milestones

1996

  • LendingTree founded by Doug Lebda and his wife, Tara Garrity, Jamey Bennett and Rick Stiegler.

1998

  • LendingTree introduces Web site at www.lendingtree.com, creating a competitive marketplace where lenders compete for consumers’ loan business.

1999 

  • LendingTree launches brand advertising campaign, When Banks Compete, You Win®.

2000

  • LendingTree becomes official mortgage and real estate partner of Costco. 
  • LendingTree enters affinity marketing partnership with Delta Airlines.
  • LendingTree IPO.

2001

  • LendingTree enters affinity marketing partnership with Continental Airlines.
  • LendingTree enters affinity marketing partnership with Northwest Airlines.
  • Iconic “Perfect Life” TV ads launched (also known as “I’m Stanley Johnson”).

2002

  • LendingTree enters affinity marketing partnership with US Airways.
  • LendingTree enters affinity marketing partnership with United Airlines.

2003

  • LendingTree partners with AutoTrader.com.
  • LendingTree acquired by USA Interactive (now IAC/InterActiveCorp).
  • LendingTree acquires GetSmart.com.
  • LendingTree acquires RealEstate.com.
  • LendingTree named ‘Company of the Year’ by North Carolina Electronics and Information Technologies Association.
  • LendingTree ranked #18 by the Deloitte Technology Fast 500.
  • LendingTree ranked #1 ‘Technology Company’ by the North Carolina Fast 50.
  • LendingTree awarded ‘Best Place to Work’ by the Charlotte Business Journal.
  • LendingTree awarded 2nd place among NC Hi-Tech Companies.

2004

  • LendingTree acquires Domania.com.
  • LendingTree acquires HomeLoanCenter.com and forms LendingTree Loans.
  • LendingTree acquires iNest.
  • LendingTree launches Smart Borrower education and advocacy program.

2005

  • LendingTree partners with Alaska Airlines.
  • LendingTree becomes one of the title sponsors for the annual HGTV Dream Home Giveaway.

2006

  • LendingTree reaches milestone of 20 million customers, with more than $152 billion in closed loan transactions.

2007

  • LendingTree becomes strategic marketing partner of The PGA TOUR.
  • LendingTree launches High Yield Savings Account marketplace.
  • LendingTree enters affinity marketing partnership with American Airlines.

2008

  • LendingTree spun-off from IAC/InterActiveCorp to join newly established Tree.com, Inc. (NASDAQ: TREE).